Bank Marketing When Interest Rates Are Almost Zero

Judging by all the ads I saw on my commute this morning, Capital One has rolled out a new marketing campaign. At least half-a-dozen ads on my Metro car announced that Capital One offers interest rates that are five times higher  than offered by their competitors:

And what is that 5x interest rate? Just one percent.

Such are times–and bank marketing–when short-term rates are almost zero.