My existential crisis is over. As of last Thursday, Google is again including this blog in its search results. So, welcome to all the new readers who’ve come here after Googling information on the Eggo shortage and the debate about whether kids should get one H1N1 shot or two.
This is probably of interest only to other bloggers, but for the record: When I first started this blog, it took about six weeks for it to appear regularly in Google search results. After several months, the blog inexplicably (to me, at least) disappeared from Google’s results. As in *really* disappeared; as one friend pointed out, you couldn’t even find it if you searched for “Donald Marron blog”. About eight weeks elapsed before it reappeared regularly in the first few pages of Google’s results.
My eight-week exile provided a nice natural experiment for evaluating Google’s importance. Not surprisingly, Google drives a good amount of traffic; readership is larger when Google knows about the blog. The more interesting impact, though, is a version of the Long Tail: with Google’s help, more posts find readers on any given day.